Annual Readership:
Oahu Visitor 2,340,000
Big Island Visitor 1,170,000
Maui Visitor 1,440,000
Kauai Visitor 1,008,000

Reader Demographic:
17 or under 11%
18-34 16%
35-54 40%
55- + 33%

Gender:
Female 52%
Male 48%

Household Income: $25k - $50k 22%
$50k - $75k 29%
$75k - $100k 25%
$100 k + 24%

Average Length
of Stay:
10.34 nights

People Are Talking About Us

VISITOR MAGAZINES’ READERS RESPOND!

• “Visitor Magazine is extremely comprehensive – How do you improve on perfection?!” – GEORGE K., NAPA, CA

• “Very informative and useful. We never left the hotel without it.”
– PATRICIA H., RICHMOND, IN

• “Keep doing what you do – it’s a wonderful and helpful tool.” – MARIA A., ALBUQUERQUE, NM

• “Lots of good information – better than all the other publications.”
– JOYCE G., HARRISBURG, PA

• “It had everything I wanted to know about the island.”
– NISALADA H., STOCKTON, CA

• “The guides were very useful in finding activities and restaurants we enjoyed.” – MICHELE M., REDWOOD VALLEY, CA

• “Most useful-maps, needed no others, don’t think you need to improve on anything, very complete, had it all.”
– DENNIS V., LYNDEN, WA

• “The whole magazine was very informative there is so much to see in your beautiful state.” – DONE & JANET H., NEW CARLISLE, OH

• “It was the first time that I purchased visitor magazine. I liked it very much because it has both tourist and local information.”
– YUKA M., NORTH BERGEN, NJ

• “I liked all the event information. The TV Guide is a Great Idea. We found it the best of all guides.” – CHRISTINA W., BELLINGHAM, WA

• “I have a habit of reading a lot of the tourist information offered. Your “little” publication is very informative.”
– SHIRLEY R., SANTA ROSA, CA

• “I like this TV Guide. It’s the first thing I look for upon arriving here.” – GORDON H., SAN LUIS OBISPO, CA

• “Very direct and informative: where, what, how, SUPER.”
– GENE G., RALEIGH, NC

• “Visitor Magazine was great, I even brought it home to use for a scrap book of the trip.” – TAMMY R., SARANAC LAKE, NY

• “Whenever I needed any information, I went to the Maui Visitor Magazine. Keep up the good work.” – DAVID D., E. PEORIA, IL